Jerusalem is one of the most unique cities in the world. Sacred to billions of Jews, Christian, and Muslims worldwide. The city has almost a million inhabitants, many relying heavily on public transit, which is of high-quality but lacks alternative choices, especially of First/Last Mile. However, severe traffic still plagues the city six hours a day. The Jerusalem Municipality and JTMT are expanding the modes of transportation, also with walking, riding, and shared mobility that will complement public transportation, especially in the First/Last Mile. Since the city has set itself the goal of enhancing walkability (to reach over a third of the movements) – The organizations also deal with other issues such as shading the streets with trees, widening the sidewalks, increasing pedestrian safety and more.

The Living Lab aims to address transportation challenges in Jerusalem and improve mobility options for residents. Public transportation in Jerusalem includes buses, and a light rail line (with 2 others by the end of the decade). The city has also piloted a flexible on-demand public transportation service called “TikTak”, which didn’t prove efficient enough, and was closed. NSM services such as bike-sharing, car-sharing, carpooling, and ride-hailing are available in the city.

The Sustainable Urban Mobility Plan (SUMP) in Jerusalem aims for a modal split of 36% walking and 5% cycling. The plan focuses on affordability, accessibility, air pollution, noise reduction, road safety, and other indicators to improve urban mobility. As an integral part of SUMP – Living Lab will examine multiple operation modes, evaluate their impact, and provide recommendations to policymakers. Approaches developed in the project, such as shared fleet availability predictions, on-demand fleet management, and scheduling coordination of shared modes and public transport, will be demonstrated in the Living Lab.