The webinar opened with a presentation by SUM coordinator Giulia Petrarulo from INRIA, who outlined the project’s ambition: to enable seamless shared mobility adoption across Europe by tackling regulatory, financial, and operational barriers. With a goal to integrate shared and public mobility in 15 cities by 2026 and 30 by 2030, SUM is developing scalable solutions based on real-world testing.

Penteli: redefining urban space for shared mobility

The first Living Lab presentation came from Stefanos Tsigdinos, representing the Athens-Penteli Living Lab. He detailed how the municipality is addressing a lack of shared and active mobility infrastructure by introducing:

• A central mobility hub in Melissia Square, designed to connect public transport with cycling and shared mobility services.
• A network of cycling streets with a 30 km/h speed limit, providing safer routes for micromobility users.
• Widened sidewalks and cycling tracks to support first- and last-mile connectivity.

This infrastructure-first approach aims to shift urban space away from private cars, making shared mobility more practical and attractive. Stefanos emphasized that alongside physical changes, digital solutions will be integrated to further facilitate multimodal travel.

Larnaca: Ticketing and pricing innovations for a seamless mobility experience

Next, Andreas Demetriades from LPT Larnaca explained the challenges of ticketing integration and price incentives in shared mobility. The Larnaca Living Lab is piloting:

• A single-ticketing system that allows seamless transfers between transport modes, reducing friction for users.
• Price nudging strategies, using incentives and discounts to encourage public and shared transport adoption over private cars.
• A simplified digital platform to consolidate transport services, improving ease of use.

Andreas noted that while Larnaca’s bike-sharing system is popular with tourists, the ultimate goal is to foster long-term behavioral change among residents. By making shared mobility more convenient and financially attractive, the city aims to increase sustainable travel adoption at scale.

Krakow: Expanding public transport beyond city limits

Łukasz Gryga from UMK Krakow then introduced the city’s efforts to improve connectivity in suburban and peripheral areas, where public transport coverage is often insufficient. The Krakow Living Lab has launched:

• “LajkBus”, an on-demand public transport service designed for suburban areas.
• Park-and-ride integration, allowing commuters to switch seamlessly from private vehicles to shared/public transport.
• A user-friendly app, enabling real-time booking, route optimization, and demand prediction.

While user uptake has been strong, Łukasz highlighted a key challenge: Poland lacks clear regulations for on-demand transport, making integration with traditional services difficult. Nonetheless, early results show that targeted awareness campaigns have helped drive adoption.

Key Takeaways from the Webinar

Moderated by POLIS, the webinar concluded with a lively Q&A session, where participants discussed:

• How cities can balance regulatory constraints with mobility innovation.
• The role of digital tools in enabling seamless shared-public transport integration.
• The importance of co-creating solutions with local communities to ensure successful adoption.

Through these Living Labs, SUM is demonstrating how shared and public mobility can work together, addressing challenges from urban infrastructure to ticketing and demand-responsive transport. As the project progresses, lessons learned from these pilots will inform scalable solutions across Europe